With an idea in 2017 to start a YouTube channel focused on cooking, grilling, and other food-related videos, Jay Malone launched the Mid-South Flavor brand. Shortly after, Jay began marketing his own BBQ seasoning. The seasoning became a hit and has been shipped all over the country. In 2022, Jay sold the business to Zach Bourgault who had previously been a customer of Mid-South flavor! Zach has big plans for the company!
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